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SEEDA supports Southampton business through design

8 July 2009

SEEDA, with the Design Council, is launching the 2009 South East Designing Demand Immerse (DD Immerse) programme with ten businesses from around the South East.

Discovery Yachts, which is based in Southampton and produces world cruising yachts, is one of ten businesses that have been selected to take part in this year's DD Immerse programme. DD Immerse is part of the £1.6m SEEDA funded Designing Demand programme, which is aimed at small and medium sized businesses and offers strategic design advice to help improve profitability, their place in the market and innovation.

The launch event brought together Discovery Yachts with this year's other selected businesses, which include a provider of hydraulic work platforms, a manufacturer of molded plastics and a heating and ventilation specialist, to discuss how DD Immerse could help their businesses prosper. Previous years have seen companies' bottom lines benefit from new corporate identities, new product lines and improved manufacturing processes.

Senior managers and directors from each company will work with dedicated mentors to analyse their business and future plans to devise a strategic and targeted design solution to support it going forward.

Over the past three years, 450 businesses in the South East have taken part in the Designing Demand programme to gain an understanding of how effective design can positively impact their businesses and to give them cost effective access to senior designers.

Robin Gillum-Webb, SEEDA Head of Design, explained: "SEEDA is delighted to be involved with the Designing Demand programme for the third consecutive year. Businesses in the current economic downturn are increasingly recognising the importance of getting the best design into their products and services. Through this programme we are helping companies access effective design strategies that will help them gain competitive advantage and increase returns – for every £100 spent on design it is estimated that there is a return of £225*."

Nigel Stuart, Managing Director of Discovery Yachts, added: "The DD Immerse programme will provide the right professional design help which our company needs to remain competitive. It's great to know my regional development agency, SEEDA, can support small businesses during the current economic climate."

For media enquiries, please contact:

Jessica Stewart, Media Relations Manager, SEEDA
Tel: 01483 501 307
Email: jessicastewart@seeda.co.uk

View full media release here.

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