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London Welcomes Fresh Food from South East England

15 February 2008

An Open Day at wholesale market ‘New Covent Garden’ featured the best of South East England Fresh Produce, on Wednesday 6 February 2008.

The South East Food Group Partnership Ltd (SEFGP), funded by the South East England Development Agency (SEEDA) is helping businesses to promote fresh produce from the South East.

Over 45 companies will showcased their fresh food at the New Covent Garden Market Open Day and hoping to win business from traders, restaurants and retailers across the country.

In addition to the tour of the Market for early birds and the Meet-the-Buyer event, suppliers can also pick up tips and advice on how to work together to supply the London Market in a Share-to-Supply conference, organised in conjunction with English Food and Farming Partnerships (EFFP). The day was aimed at closing the gap between producers, farmers and growers and the wholesale market.

Henriette Reinders of the South East Food Group Partnership comments: "This Celebration of Local Food is the start of the 3 year long project with the London Wholesale Market. Covent Garden Market Authority has established that 40% of all fruit and vegetables supplied to 14.000 London restaurants comes through their market and we will work with suppliers and traders to increase the volume coming from the South East."

"The success of the initiative will result in more regional food from the South East on the menu of the capitals' restaurants on an ongoing basis!"

SEEDA Executive Director for Sustainability, Oona Muirhead, said: "The South East produces high quality fresh food. As part of the Regional Economic Strategy, (RES) SEEDA is committed to supporting companies in this competitive market. I am delighted to hear that so many suppliers for the region are taking the opportunity to take their products to new customers. I hope the campaign will result in some significant contracts for South East food and drink businesses."

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