Site Map Advanced search  Home > News & Events >
< back 

Case Studies

Case studies

We will showcase examples of how businesses across the South East are benefiting from our assistance, support and advice.

SEEDA Business Link Case Study:

The Cake Bake Company

Sharon Goodyer, left, and Business Link team adviser, Judy Stanley enjoy the fruits of The Cake Bake Company's success.

Sharon Goodyer of The Cake Bake Company, who together with partner Martin Major, was responsible for baking the 400 cakes that made the Skoda in the television advert said: “I was delighted that the Business Link website contained the information I was looking for,”

“We’ve now taken on Mr Kipling directly by developing a new product with serious body and soul. Times are very tough at the moment, but we are very well-positioned – September, with a £300,000 turnover, is our best month to date.”

“We did not have any experience of running a business, met with our local Business Link team, and were put in touch with organisations that helped us become a limited company, create a website and introduce new accounting software.

“We had exhausted our own ideas, but Business Link, and our adviser Judy Stanley, opened up many new avenues for us – she gave us sound business advice, telling us to vary our range of products but not step outside what we’re good at.”

Related internet links:

SEEDA is not responsible for the content of external internet sites.
The Cake Bake Company






© South East England Development Agency (SEEDA), 2008  
  • Cross Lanes Guildford GU1 1YA England
  • Tel:+44 (0)1483 484200
  • Fax:+44 (0)1483 484247
  • Email us